Once you have built your website don't just walk away and presume that the page is complete and will now take care of itself from that point onward. Regular maintenance is required to keep your internet investment viable.
Most websites will need to be updated on a regular basis if they are to compete against similar but fresher content that is constantly being creating online. The internet is becoming increasingly populated with new web pages which contain more current information than your site may provide.
More businesses and individuals are working online than at any point previous and you will have to stay on your toes to remain competitive in this ever changing market.
Maintenance: How Much and When Depends on Your Venture
When you work online it can sometimes be difficult to visibly see exactly when maintenance may be required on your website or how often you should insure that you do it. This is especially true if you have a number of endeavors demanding your attention.
A good rule of thumb is to update each page at least once a month and possibly more often if you are receiving a large amount of regular traffic or when your topic is in a peak season.
If you have a number of websites to care for then logic dictates that your best sites will be the ones that are updated first and the others as time allows.
Areas Frequently in Need of Maintenance
Websites close and when this happens if those links are on your website they then become inactive and no longer take your visitor to where they expect to be redirected. Not only do visitors to your site hate discovering dead links but so do the search engines. You can be very promptly dropped down in the Google, Yahoo, Alexa, or Bing ranking system if they find consistent errors on your pages.
If you want people to visit your site then you will have to check and update your links on a regular basis to insure that they remain current.
Another link issue that often occurs is due website closures and this happens all too frequently on the Internet. These urls are then often given up, repurchased, and applied to other websites. These redirects may not be sites that you want to link to. You or your visitors may find yourself faced with a surprise when the old link is clicked on. If Google discovers your site linked to one that participates in black hat techniques then you are going to find your rank lowered substantially.
It happens and especially if you are using affiliate advertising links on your pages. When a costumer clicks to see product not available or product discontinued they are not too likely to continue searching on your website for another item and you lose their business.
It Can be Quite Obvious When Your Site is Being Neglected
Old or Out of Date Information:
New research, newly discovered information, and fresh occurrences can leave your website in the dust while a newer published site with accurate up to date information moves above yours in the search engine ranks.
Don't get left behind. Do your research and check to insure that your data remains current and factual.
You Don't Conform to New Standards And Regulations:
The internet is constantly evolving and your website has to adapt along with these changes. What was acceptable procedure when you created your site may not be in effect now and it is up to you to conform to any new standards or regulations that come into place.
The Search Engines Drop Your Website:
There are millions of web pages on the Internet and the numbers increase daily. When the search engine crawlers are cruising through these pages they are looking for ones that have a viable reason to remain high in their ranking system.
If they see your page as being neglected or possibly abandoned then they may just drop it down into the back recesses of their ranking system. This means virtually zero visitors from your potentially greatest source of targeted traffic.
Stay in Touch With Your Business at all Times
Update Extras That can Bring New Life to Your Site
Over View of Key Content Issue Areas
hat to look for when you update your website is as important as how often you are updating.
1. Check each of your videos and outgoing links to insure that they are still active and accurate.
2. Check for expired or discontinued products.
3. Check to insure that your information is still accurate and relevant.
4. Add something new to your website.
Adding extra text to your website is virtually always a bonus and it is something that will generally get the attention of the search engine when they crawl through your content. Update your content - It will improve your odds for success.
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