Is Your Website Performing as You Expect it Should?
The ultimate goal of most individuals who work on the internet is to sell a product, idea, or service to the people who visit their webpages.
There are a lot of dollars being spent online and the really great news is that the amount of money being spent there is continuously rising.
It was estimated that in 2012 about 71.6 percent of internet users in the United States would be shopping online while 60.8 percent of Canadian internet users would also spend some of their hard earned cash there as well. If the internet is where you earn your living then let's see if we can increase your share of those online sales.
The Key to Increasing Sales is to Attract Targeted Traffic
The key to operating a successful online business is to attract targeted traffic to your website. These are the individuals who are most interested in the information, service, or products that you are promoting.
Having your friends and relatives visit your website may increase your traffic but these individuals are not likely to be spending a lot of money over the long term. To increase your online sales you need targeted traffic.
You need to know who you want to attract to your website and appropriately design your web page to target these individuals.
Targeted traffic are the visitors who will be most likely to have an interest in what you have to offer them. These are also the people who will be most likely to make a purchase from your website.
Place a First Ad Within the First 3 Sections of Your Page
Discover Ways to Get Targeted Traffic to Your Website
On the internet most websites rely heavily on the major search engines to send them traffic. The higher that your website ranks within a search engine then the more likely it is that they will send targeted traffic in your direction.
The major search engines use a number of factors in deciding which pages will rank highly in their algorithm. A site with rich content, themed images, appropriate keyword usage, and a good online reputation are most likely to score well in the rankings.
If you have a number of advertisements on your website but only a single paragraph or two of text then your web page is likely not going to be sufficiently important to rank very high on the search engines.
If you want to rank higher then you are going to have to either provide a lot of information on your subject or offer up some very unique content that very few other sites have. Don't put a minimum of 200 to 400 words on your website then throw in a bunch of products and hope that crowds of shoppers are going to come rushing to your website. This is just not too likely to happen.
Stand out from your competitors. You have to make your web page powerful enough to stack up against the millions of other sites that deal with the same topic as yourself. You have to give the search engines a logical reason to promote your website above your competition.
Research your subject. Check out how much competition you are up against using the Google Keyword Tool. Then choose your subject and provide content that is informative, unique, and uses appropriate keywords within it. (Keywords are the words or phrases that people type into the search engine to find what they are looking for.) You can read more on the appropriate use of keywords here:
If competition is too heavy for the topic you were hoping to feature then it is sometimes wiser to just walk away from that idea and come up with another that is more likely to succeed.
Include a Little Eye Candy to Keep Your Page Exciting
Professionalism Sells: Get it on Your Site
Good grammar, correct spelling, and accurate information are extremely important in building trust between you and your visitors.
If your business looks professional then you are much more likely to encourage purchases from it. Check your text for errors or have someone else proofread it for you.
Research any information that you provide on your website to insure that it is accurate and list the sources that you use to acquire this information. Insure that you have the proper permissions for all images used on your article and site the page where you acquire them.
* Keep your content unique. The search engines do not like duplicate copy.
It is the little details that keep you looking professional and these are extremely important when you are in the business of sales. If you do not create a place where your visitor trusts and feels welcome then you won't make that all important sale. If you want your visitor to shop then provide a service to your customers.
November & December are the Busiest Shopping Months While July is Generally the Slowest
Increase Your Likelihood of Making The Sale
* Do spot checks on a regular basis to insure that your ads are working properly and your products have not sold out or been discontinued. You cannot make sales if your products are not available to be purchased.
Create a Site That People Will Want to Visit
Long drawn out paragraphs, a lack of images, or a loud jarring appearance can chase your visitors away. Create an attractive atmosphere that will keep your visitors there long enough to make a purchase.
On the internet short paragraphs of text work much better than long ones.
Pictures or related products can be used in between paragraphs of text to give the page a more attractive overall image.
Don't overload your visitor with a heavy sell sell atmosphere. A page screaming BUY ME is less likely to sell when set alongside a website that offers up information with suggestions for products to accompany those ideals.
* Keep your visitors interested in what you have to say. Keep your grammar accurate, your spelling correct, and your words enticing.
Feature Products That are of Interest to Your Visitor
Are You Encouraging People to "Block Those Annoying Ads"?
IN YOUR FACE and ANNOYING POPUP advertisements do not work. Consumers are tired of these tactics and are more likely to quickly exit your page and move on if they get frustrated or annoyed by your website. Those irritating popups are also a great reason for your visitor to start searching for Adblock.
There are other viable ways to get your visitor to notice your advertisements. Think creatively. Feature products that are related to the information you are providing. These are products your visitor are likely to be interested in.
Make the products you feature either blend into your information or have them stand out from the rest of your page. Either technique will work.
When you put ads on your page be sure to include keyword rich text along with them. Provide information about the item you are featuring and highlight it in such a way that the product information attracts your visitor to it.
By having your advertisement stand out from the surrounding text on your page it will increase the likelihood of the sales item being noticed by your visitor. If your visitor does not bypass your advertisement then you have that all important opportunity of increasing your sales.
Increase Your Sales by Building a Reputable Online Presence
Disreputable activity will lower your chances of making that sale. Play nice and be careful who you connect with online. Just as you can acquire a bad reputation in your neighborhood so can you do the same online.
Once again it all comes down to being professional. Create original material, do business only with other reputable online sites, don't use black hat tactics, work hard, and be fair with those you do business with. Play fair and you will be rewarded.
Another important key in increasing online sales is to simply be patient. There are very few good shortcuts to creating a well respected online presence. You need to prove to the search engines that you are a reputable force on the internet if you want them to send you targeted traffic. Those who are the most successful on the internet have built their online reputation slowly and steadily.
Time served is important. The older your website is then the more likely it is to be viewed as respectable. If your website is new you can still compete with seasoned websites by following all the appropriate rules. By writing articles, blogging, or creating websites on similar yet unique themes you can create your online presence. Interlink ONLY to related articles and respected other respectable websites.
Keep in mind that every web page or article that you create is a new pathway which can possibly lead visitors to your online business. Each is an additional opportunity to increase your sales.
Choose Relevant Products That Fit the Topic
* Updating your site on a regular basis is very important. If your site is sitting dormant, participate in disreputable activity, or attracts little traffic or activity, then it will generally begin to fall in the search engine rankings.
Don't Fall for Get Rich Quick Schemes
Be patient, work hard, and the rewards will find you. Expect it to generally take a minimum of 2 to 5 years for you to create a secure online presence. Don't listen to those who say you should be earning huge amounts of cash the first year. They will just frustrate you and slow you down. Work harder.
Tune out the negative voices, and be dedicated to your business and slowly but surely you will see your online reputation garnering more respect, and your internet sales steadily increasing.
As your webpages continue to be updated on a regular basis and your traffic increases the search engines will begin to see you as a reputable presence on the internet.
1) Build a professional site.
2) Attract targeted traffic.
3) Build quality linkage to and from your articles.
4) Update your site on a regular basis.
5) Update your ads and products on a regular basis.
Of course the real secret to increasing your sales is to work hard, be patient, and above all else to believe in your dream and in yourself. Get rich quick schemes rarely work but hard work, patience, and dedication almost always pay off in the long term.
Get Online the Internet is an Exciting Place to Play
You Can Find More Tips and Ideas on Our Facebook Page
Lorelei Cohen and Coreena Berry are participants in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to http://www.amazon.com/
Lorelei Cohen is also a participant in the Shareasale affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to SearsParts Direct, Dollar Tree, Spanx, Dover Publications, Wisconsin Made, Cricut, Weebly, Zazzle, KidsWatch, Deluxe Business Products, NameCheap, I See Me, Ten Thousand Villages, and My Pillow Pets.
I have been creating online articles since early 2007. Writing is my passion, my hobby, my work, and my play. All photographic and written works created online are protected by a DMCA copyright agreement.