If you write online and occasionally serve up a recipe article then this tutorial is for you. There really is a right way and a wrong way to write a recipe article and creating it the right way can reap you huge rewards.
We all eat food and the majority of us cook occasionally which means that many of us have a few great family recipes tucked away in an old hand written cookbook that are just waiting to be shared.
Cook, fry, or bake up a recipe that you think looks interesting. Keep your camera in the kitchen while you are cooking and snap pictures of each step in the process so you can feature these photos along with your recipe.
Use Original Photos for Each Step of the Food Preparation Process
Keep in mind that when people are searching online for a recipe that they are usually looking for one that is unique or different from what they already have access to. If you can offer up something a little different from the current offerings then you truly are creating something of value.
Everyone has a few family recipes passed down from grandma, a great aunt, or a friend. These recipes are ideal for sharing online. They are generally quite unique and the reason for this is the loving touches that go into their creation.
There are also thousands of variations to many common dishes in many of the recipes out there and this is no accidental occurrence. Over time each cook adjusts their recipes to suit their own distinct tastes and preferences. Over time the original recipe will morph into a completely new and unique ingredient list. You have probably noticed this in your own collection of family recipes. Perhaps you use less sugar or substitute raisins or walnuts to replace chocolate chips in a recipe. Well this is how a recipe becomes your unique creation.
Times have changed and the trend now is for leaner healthier eating. Never be afraid to experiment, alter, and adapt a recipe. Then go ahead and share your creation. Original recipe, original photos, and a genuine recommendation are how you write a good online article. This is a recipe that you will be proud to share with others.
If you want to zazzle up your pictures head over to Picmonkey.com and use their free photo editor. Once you have your photos ready to place along side your writing then it is time to begin creating your editorial.
A Personal Touch in Writing and Photography Makes it Memorable
He is not overly pretty but this wee slimy fellow did add a unique twist to one of my food articles. The little slug made his appearance while I was harvesting the Swiss chard from our garden. Not being too fond of insects who prey on my garden's bounty this little guy was not released back out to do more damage. Sorry slug but you just happened to be in the wrong place at the wrong time. All was not lost though as he did manage to get his photo forever displayed on an article on preserving Swiss chard.
If in Doubt Research to Insure Your Information is Accurate
Add in Little Extras that Turn a Good Article into a Great One
Doing research on your subject can make your work stand out from the crowd and this also applies when writing a recipe article. Nutritional information, ingredient conversions, folklore, history, health information and other extras can bring additional life to your paper.
The added communication between you and your visitor will help to make your recipe stand out from other less informative works. The added text will also give you extra credit when it comes to search engine rank. The more valuable your article is to those seeking it then the higher it is likely to rank with Google, Bing, and Yahoo Search.
When conducting research always try to use at least three reliable sources of information. This helps to remove any bias that may be present, it also helps to insure the accuracy of your information and helps to prevent you from unintentionally plagiarizing other written communications. Your work should always be your own. Research material should be used solely to provide you with the information you need to write an informed article.
Once Your Recipe is Published You Will Need to Promote it
Having a published webpage can be very exciting, but in order to have it reach the people you want it to you will generally have to do some degree of promotion. There are some fabulous ways to promote your food article that won't cost you a penny.
Never underestimate the power of social media. Facebook and Twitter are two of my favorite websites for sharing and if you are not a part of them yet, well maybe you should take a peek. They can be a great site to attract visitors to your favorite recipes.
Google has Google+, Google Communities, and Google Collections. Sign up, create a few boards in the collections area and join a few relevant communities to discuss and share in.
Last to mention but certainly not the least in importance is Pinterest. This site started off as a photo sharing website and quickly sprang into a collection of images and links to the most amazing articles, recipes, and newscasts.
This website can be very addictive but that is a testimonial to how wonderfully entertaining it is. Pinterest is the perfect place to promote your recipes. You can connect with me there at Lorelei Cohen on Pinterest
The Difference Between a Good and a Bad Recipe Article
Keep it Original You Will be Proud That You Did
When it comes to writing online original content is king and this applies to the writing of recipes as well. Original content is what the search engines and the people who are searching the Internet want to see and your work can be rewarded for featuring it.
I once spent the better part of my morning searching Google in an attempt to find something a little different to do with raspberries. I am sorry to say that I was very disappointed.
It was quickly apparent to me that many of the recipes I stumbled onto had never been cooked, baked, or fried by the person writing the article. This was very disappointing.
Simply copy and pasting someone's recipe as your own does not make it your own and nor does it create a good internet recipe. This is one of the biggest mistakes that an online food writer can make. I hope you see where I am going with this. Don't do it.
Keep Your Online Recipes Fabulously Refreshing
There are Copyright Rules that Apply to all Online Articles
Anything that is featured on the Internet automatically has its own copyright protection unless otherwise stated. However there are exceptions to this rule and when it comes to recipes the copyright rules do change.
The article and text surrounding the online recipe are copyright protected as well as are any pictures of the recipe which may be featured on that webpage. The ingredient list itself is not subject to copyright. This means that anyone working online can pretty much copy any recipe that they wish to so long as they do not use the text or images surrounding the ingredient list.
The problem with this copy and paste of a recipe article is that the search engines see the webpage featuring the new recipe article as duplicate copy and will often rank it as second rate. Which means that the majority of visitors will be directed to the writer of the original recipe rather than to yourself. The other setback is that people like myself also realize that the recipe is a copy and we won't bother checking your work out again.
People Love to Discover a New Recipe Online
A Recipe Passed Down in the Family or One You Have Adopted?
Keep in mind that original content is king. It is one of the key components that will get your article found in the search engines faster than another.
Experimenting in the kitchen is the best way to refine a recipe to your talents and tastes. Most are very adaptable and in today's health conscious world a few little additions or deletions can net you a winning recipe.
Quick and easy can be very important when life gets hectic and if you have a family to feed then you know how absolutely wonderful a simple to prepare meal can sometimes be so share your favorites. There are many themes to incorporate into your tutorials.
Cookbooks have been making the chef in the family a hero for many years. There are so many delicious mouth watering cookie and cupcake recipes that will have your family sniffing the air on their way into your kitchen. If you love your desserts like I do then there are a recipe book or two that really need to be sitting on your book shelf.
Advertising can Pay Costs and Net Some Pocket Change
A little note on advertisements: Have you noticed that the ads on this article are all food related? It's no accident.
When creating an article on food be sure to add in a couple of related ads on the topic that your writing focuses on. Don't over do your webpage with ads but be sure to include a few.
When you write online it is important to remember that advertisements are generally a great source for a little extra income. Ads featured on this page are courtesy of the Amazon.com affiliate program.
Uniqueness Counts: Go Ahead and be a Little Different
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All photographic and written works created online are protected by the DMCA copyright agreement.