Keywords are a necessary part of successful online blogs, articles, and business webpages. If you want your article to receive a steady flow of traffic from the search engines then you need to have appropriate keywords scattered throughout your webpage.
There are many factors which the search engines use to determine which articles will rank high on their search engine listings and keyword optimization is one of these. The search engines look for web pages which contain good keyword SEO (Search Engine Optimization) and rank these pages accordingly. This ranking system allows the higher ranking webpages to be much easier for people to find.
But SEO is much more than just writing an article filled with a bunch of meaningless keywords. The search engines are just machines but they are certainly not stupid ones. The search engines are programmed to recognize when someone is trying to trick their system into giving them more traffic than their site deserves so you really do need to get your keyword optimization just right.
Confused by Keywords? Many People Are.
Specific Keywords and Phrases are Used to Search the Internet
Keywords are the words or phrases that someone would type into a search engine box to find what they are looking for. The search engine processes these keywords and then directs traffic to the sites which they believe will best match what the person is searching for.
If your webpage contains too many keywords then the search engine may feel that you are attempting to manipulate its algorithm and rather than directing traffic in your direction, it will rank you lower in search engine rank thereby decreasing your traffic flow.
You need to find a correct keyword balance. Keywords should be used often but not so much so that they over power your article. If what you are trying to say sounds unnatural then you are probably using far too many keywords in it. To develop a correct balance of keywords you need to simplify your speech, somewhat as you would if you were talking to a very young child, or someone with a language different from your own.
ie: If Milk is Your Main Keyword
1) Milk is a controversial food product. It comes in boxes, bottles, and jugs. It contains calcium, vitamin D, and other nutrients and yet is one of the top offenders for reactions in children. When you place it on the breakfast table each morning do you stop to wonder if your child suffers from this common allergy?
2) Dairy Milk, chocolate milk, white milk, milk cheese, milk ice cream are controversial food products. Milk comes in milk boxes, milk bottles, and milk jugs. Milk contains milk calcium, milk vitamin D, and other milk nutrients and yet it is one of the top dairy milk offenders. When you place Dairy Milk, chocolate milk, white milk, milk cheese, milk ice cream, on the breakfast table each morning do you stop to wonder if your child suffers from a Dairy Milk, chocolate milk, white milk, milk cheese, milk ice cream allergy.
3) Milk is a controversial food product. It comes in boxes, bottles, and jugs. This dairy product contains calcium, vitamin D, and other nutrients and yet it is one of the top offenders for food related allergies. When you place your milk on the breakfast table each morning do you stop to wonder if your child suffers from an allergy to it or other dairy?
The first example contains too few keywords, the second example contains too many keywords, and the third example is the keyword density you are striving to achieve in order to have good SEO within your paragraph.
Now Look at The Same Section of Text Using Long Tail Keywords
Use Google's Free Keyword Planner to Find Your Long Tail Keyword
Finding the best keywords for your webpage can be a bit of a challenge but fortunately Google helps to make SEO much easier. Google has created a free keyword planner tool to help you find suitable search terms for each of your articles or webpages.
You need only enter the phrase you are considering for your article into the free product search tool and Google will come up with a list of all the key words that people have entered into their search engine to seek out information for it. You will also be given the stats on your competition using that keyword.
Ideally you do not want to use high competition keywords for your site as these would make getting traffic to your webpage more difficult then if you had low competition keywords directing people into your web site. You want to find high traffic keywords with low competition and use these words or phrases throughout your webpages.
(Keep in mind when you are using the Google keyword tool that low on a phrase with one million visits may still not be all that low. These ratings are relative to the numbers. Check all 3 boxes on the left of the tool to receive a better indication of the numbers.)
There are a number of items which the search engines factor in to create their algorithm, keyword search engine optimization is only one of these, but it is one of the more important ones.
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